One Step Expo identity
One Step Expo is a universal service company for international exhibitors in Russia. It provides a full list of things they need to prepare for B2B trade shows. The main purpose of what One Step Expo does is to simplify the process for those, who are not aware of local business procedures enough.
We were asked to design a clean and subtle identity which will convey the key brand’s communication, highlight the company on the market and have foreign look and feel.
The main idea is ultimate simplicity. Ring is a shape all the points of which are equally positioned around the center. The company provides full list of services which super simplify preparation for a show. Literally, everything is solved within one step.
Key Idea Search
After all we decided, that “O” with “e” inside was not contrast enough, especially if used in small size. By getting rid of the letter “e”, we forced the idea of simplicity and solved the technical issue.