MIXIT web store
MIXIT is a first Russian online customized cosmetics lab. A user takes a base which perfectly suits her/his skin type and mix it with a unique combination of natural components to get the best results.
The brief was to design a web store with a homepage styled as a landing page, which tells visitors how the system works, and an easy to use mixture page.
Target audience is young women ready for experiments, that is why bright color palette was used. To deeper immerse visitors in the process of creating customized cosmetics, background image in top promo section on the homepage smoothly changes colors around a mouse pointer, what imitates stuff mixing. A cosmetics item is being created in two simple steps: a user selects a base and then adds components from the catalogue. The process is controlled with an easy to use panel on the right side, which always stays on a screen.