INTERIO identity and web store concept
INTERIO is a mid-priced designer furniture web store. Objects they sell are designed for young middle class families who don’t want to buy interior stuff in mass market networks, but not yet ready for custom and hi-end furniture.
We were asked to design a logotype and a web store homepage concept, which will make the brand advantages clear to everyone.
Our solution is a combination of capitalized word INTERIO and colorful abstract geometric shapes, which symbolizes interior design elements within a space. Different combinations are used for furniture categories: living room, bedroom, juvenile and beds.
The homepage consists of quite a regular set of e-commerce modules. We have proposed 2 versions: first is bold, bright and asymmetric, and the second is minimalist with effective elements positioning above the fold.
Art Director: Serge Vasin